Resume

NOW

HomeAway

Lead US Copywriter

// Manage a team of copywriters producing B2C and B2B content for email campaigns, display and social advertising, landing pages, videos, and integrated campaigns

// Lead concepting for campaigns and user experiences


BEFORE

BigCommerce

Senior Copy Manager

// Created the company’s voice and copy guide and ensure the brand has a consistent voice, style and quality of content across all channels 

// Concept, write, edit and publish on-site marketing content, including the homepage, features pages and other high-value pages

// Write engaging, on-brand UI copy for the company’s ecommerce platform

// Develop concepts and write copy for demand generation efforts, including display, SEM and social media ads, landing pages, email campaigns and more

// Write sales enablement content, including emails, sales sheets, guides and landing pages

// Write and edit blog posts, editorial pieces and long-form content in conjunction with the company's Content Marketing team


Blockbuster Inc

Senior Copywriter

// Wrote and edited content for all digital media, including site copy, subscription signup and registration flows, banners, polls, error messaging, metadata, and consumer electronics UI

// Created and maintained voice and style guidelines for blockbuster.com and related media

// Developed concepts and wrote copy for online and print ads, emails, DVD mailers, tutorials, and radio spots

// Managed the editorial calendar and spearheaded social media efforts, including creating and writing for the company blog, Facebook page, and Twitter feed

// Led naming and tagline explorations


SullivanPerkins

Copywriter

// Developed concepts and wrote and edited copy for brochures, print ads, newsletters, sales sheets, direct mail, billboards, and other marketing pieces

// Wrote and edited copy for client websites and the company site

// Wrote scripts and coordinated production for radio spots and videos

// Developed concepts and wrote copy for annual reports

// Collaborated with graphic designers to develop concepts for advertising campaigns, packaging, promotions, holiday cards, and graphics installations


EDUCATION

The University of Texas

B.A., English